Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Next, connecting your Instagram account to your brand’s accounts on other social media platforms helps drive more traffic to your Instagram account. Hosting Instagram Live sessions is a great way to interact directly with your audience.

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Social Media Network Marketing

MARCH 3, 2024

In this blog post, we'll explore effective strategies to foster community engagement on Instagram, leveraging the power of hashtags, compelling content, and genuine interaction. Harness the Power of Hashtags : Hashtags are powerful tools for reaching a wider audience and increasing visibility on Instagram.

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Communities Engagement Instagram Hashtag 56

Twenty4 Social

NOVEMBER 17, 2020

10 Steps To Hosting A Viral Giveaway or Contest. Learn 10 Steps To Hosting A Viral Giveaway or Contest! In this Livestream, we’re going to take a close look at how to increase your social media productivity. The impact that social media is having for businesses today. We won’t just talk about how to use it.

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Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Track relevant hashtags.

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Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. What makes Nike’s social media strategy successful? Collaborating with public figures.

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Social Media Strategy Collaboration Analysis 59

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

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Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Collaboration Brands Instagram How To 63

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

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Analytics Tools Social Media Curation 125

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Analyzing Red Bull’s social media accounts As this blog’s title attests, the first thing you think of when you hear ‘Red Bull’ is the now timeless slogan ‘ Gives You Wings. ’ Instagram: 19.1 million Twitter: 1.9

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Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

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Team How To Social Media Management Trends 188

Pam Moore

JUNE 23, 2019

Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned?

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Hosting Eventful Tips Training 90

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

Eventful 107

Eventful Social Media Conference Hashtag 107

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Need a photo?

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Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

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Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

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Social Media Crowdsourcing Brands Press Release 85

Direct Marketing Observations

DECEMBER 8, 2011

The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday.

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Social Media Hosting Hashtag Collaboration 218

Buffer Social

OCTOBER 23, 2023

Or simply type in search terms you think would be used to discover your videos and incorporate what you see in the search bar in your caption, title, and hashtags. Speaking of hashtags , remember to use at least three per video. Host live sessions and Q&As to interact in real time with your viewers. Listen to your community.

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YouTube Tips Collaboration Trends 113

Keyhole.co

MARCH 7, 2024

Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance. It involves months of hard work and consistency, so you have to be willing to commit.

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Influencer Instagram Tips How To 52

Sprout Social

SEPTEMBER 21, 2023

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Media kits can be presented as slideshow decks, one-pagers or portfolio websites. Through these presentations, creators essentially pitch themselves for potential collaborations with brands.

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Influencer UGC Metrics Case Study 91

Unmetric

JUNE 25, 2019

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

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Analytics Instagram Tools Metrics 130

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

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Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. There have also been doctors that have used social networking tools, like Twitter, during surgery. Evernote Create an area for your team can collaborate on notes, ideas, and information.

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Hootsuite

SEPTEMBER 5, 2019

In this post, we’ll share key tips for hosting a YouTube contest. Get clear on why you want to host a YouTube giveaway before you start planning it. Collaborations with YouTube creators are 4x better at driving brand familiarity than those with celebrities. Find a collaborator who will share your contest with their contacts.

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YouTube How To Hosting Hashtag 110

Keyhole.co

NOVEMBER 2, 2023

Look through their blog posts and social media channels like Instagram, Twitter (X), or TikTok, to ensure that their niche aligns with what you want. Observe the influencer’s engagement rate and audience demographics on social media platforms. For instance, a recent social media post or blog you saw and liked.

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Influencer Tips Collaboration Campaign 52

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Hashtag challenges. Let’s delve in.

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UGC Hashtag How To Meme 139

Sprout Social

JANUARY 25, 2021

In this article, we’ll show you how to find the right influencers for your brand before collaborating and highlight the warning signs marketers should watch out for. Create an ideal influencer persona, if it helps, and leverage tools like social media monitoring and listening to help you narrow down your options.

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Influencer Campaign How To Marketing 110

Ari Herzog

AUGUST 3, 2012

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board.

Social Media 101

Social Media Startup Energy Meeting 101

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

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Tools B2B Sentiment Notification 116

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

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Hootsuite

NOVEMBER 23, 2022

Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In a way, TikTok sounds work like hashtags do on other social media apps. You can hit the Hashtags tab of the search results for another set of popular options. How to find trending sounds on TikTok.

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How To Library Trends HootSuite 94

Keyhole.co

MARCH 18, 2023

Step 8: Host a LinkedIn Live to engage with your followers. Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Influencers have a large presence on social media and can help bring more attention to your content.

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