Collaboration Fair Use Marketing Wiki 
Buzz Marketing for Technology
JUNE 27, 2008
Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. However, emerging online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners.
Buzz Marketing for Technology
JUNE 27, 2008
However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage.
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