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How we’re creating a culture of AI across Sprout’s marketing org

Sprout Social

But at this early stage of the AI revolution, we are approaching AI as a powerful booster that builds on existing strengths, as well as an assistant that shields individuals from tedious tasks—preserving time and energy to enhance creative, strategic work.

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Facebook monitoring made easy: A guide for social marketers

Sprout Social

Consider choosing a platform with robust collaboration and approval features. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy. Do you have a large social media marketing team? Want to increase productivity?

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I Work Full-Time — Here’s the No-Pressure System That Helped Me Stay Consistent on Social Media

Buffer Social

Here’s what that looks like: I draft post outlines while starting my day or winding down I collaborate with an AI tool to help shape ideas when I’m stuck or low on creative energy I batch-schedule content when I’m feeling productive — but I don’t force it when I’m not Some posts come together in one sitting.

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Influencer outreach: The 5-step strategy guide

Sprout Social

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. Make this as short and clear as possible, like “Collaboration Opportunity with [Your Brand]”. Some will have an agency that handles collaborations.

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How live social shopping is driving brand results

Sprout Social

You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues. To keep the energy high throughout the event (and make it feel less like a one-sided sales pitch), consider including audience interaction moments like polls, contests and giveaways.

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How to Create Content for Social Media: A Simple 6-Step Guide

Buffer Social

Step 4: Collaborate with other creators on social media The best way to instantly boost engagement is via social media collaborations. A great example is the collaboration between food creators Sadia Badiei and Nisha Vora. I loved this collaboration between Filmora and Sandra K. No better way to keep your motivation high!

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25 Aussie TikTok creators brands should know in 2025

Sprout Social

She quickly rose to internet fame through TikTok, inspiring millions with her energy and creativity. Previous brand collaborations Check their past sponsored posts to see how they handle partnerships. Transparent, well-executed collaborations usually indicate a professional influencer. Ready to boost your TikTok influencer ROI?

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