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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

Make the most of your Sprout trial

Sprout Social

To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. You can also download our Sprout 101 Guide for your own quick reference or for distribution on your team.

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IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours.

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Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments. Here are a few key points from the report: Social Data Isn’t Just for Social Media Teams.

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6 steps to create an org-wide social listening strategy

Sprout Social

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Improve sentiment around customer service. Listening can crawl data from Youtube, Reddit, blogs and forums too!

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. So, more and more, social media consultants are being asked to train client teams.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. Put social data in the spotlight.

How to use social listening tools for business-wide success

Sprout Social

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. For sales teams, it pays to be on social media—literally. Tools like Sprout Social save time by crawling listening data for you.

Always On: 4 ways I connect social and business strategy, with prAna’s Brittany Sheppard

Sprout Social

Before Social Media Lead Brittany Sheppard joined the team at prAna , the brand hadn’t invested much in the way of its social presence. Not to mention, she was a team of one. Try this : Connect with other teams across your organization to inform your own content calendar.

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Why Twitter Killed the Twitter Share Button

Convince & Convert

It’s annoying for anyone that runs a blog, including the team here at Convince & Convert. Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay.

Book Review: The Social Employee

Webbiquity SMM

don’t discuss financial details, don’t disclose customer data, don’t talk about products in development). We had little to no authority over (other internal) teams to mandate change,” (Senior Director of Social Media and Public Relations Maria) Poveromo said.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

For example: A machine processes data and learns from it so it can make smarter decisions about the data it will process in the future. You’ll then need to educate your team about AI and train them on the new software. The input could be a batch of test data at first.

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

Surprisingly, SentiOne can provide you with a goldmine of data in such a short amount of time. In the “Reports” tab, you can instantly generate reports based on the data sets you select. Lastly, in the “Users” tab, you can create user accounts for every member of your team.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

For example, they allow you to test several influencer partnerships which helps you to quickly figure out which collaborations work. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis.

9 stats social media marketers need to show their bosses ASAP

Sprout Social

On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies. Social marketers who are on the frontlines of their feeds day in and day out have the data to understand better than anyone what content is resonating most powerfully with audiences and exactly who makes up those audiences. The social media team’s role is about more than just increasing likes.

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How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

They can be hyper-personalized if you have prior data on the business and contact you’re reaching out to. Email marketing can have a personal effect if you use the data available on your lead. Should I use inbound marketing or outbound marketing?

This is How Much Instagram Influencers Really Cost

Later

These collaborations and sponsorships have nearly replaced traditional ads and are a huge part of social media strategies today. So if you haven’t started collaborating with influencers to market your business on Instagram, now is the time.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This sentiment can help promote a sense of cohesive culture and increase performance. Post by Adi Englander.

How to Be Great at Social Media for Financial Services

agora pulse

” GDPR requires that consumers explicitly give consent for the use of their information, and collected data cannot be recycled for any other use other than the initial intended purpose. Always set proper rules for contests and have them signed off by your legal team.

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

Surprisingly, SentiOne can provide you with a goldmine of data in such a short amount of time. In the “Reports” tab, you can instantly generate reports based on the data sets you select. Lastly, in the “Users” tab, you can create user accounts for every member of your team.

How to master social listening for sales

Sprout Social

Customers acquired via social selling by employees are seven times more likely to convert according to industry data by Bambu. Before sending your team “into the wild,” it’s important to understand how social listening empowers your team to build meaningful relationships with new customers. We’ll cover best practices, strategies to uncover sales conversations and use your social data to close more deals in the future.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

The New York Times in particular is good at combining user content with original reporting or doing interesting things with it through data visualization. Things like reach, activity, engagement and sentiment are all worth examining. AKA Are we collaborating effectively?).

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This sentiment can help promote a sense of cohesive culture and increase performance. Post by Adi Englander.

20+ Cool Social Media and Web Tools

Webbiquity SMM

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Looking for a way to monitor social media activities and results on a tight budget?

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Facebook API data. Collaboration with the Facebook Data Science Team.

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Top 13 Social Media Monitoring Tools

Buzzlogix

When you have the proper data in front of you, you can analyze the information to make decisions about how you promote on social media to achieve maximum engagement, which, in turn, can increase sales. The key to gathering the data you need is using the top social media monitoring tools.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps.

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

Statistical Analysis and Data Mining are the top skills on LinkedIn. Our team has been hearing the same sentiment from marketers everywhere. We also had the wonderful opportunity to speak with the LinkedIn team at MarketingProfs B2B Marketing Forum this year.

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. The “play” button is the most compelling action on the web.

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How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. Our team’s mission is to build a social presence that’s genuine, approachable and engaging for a wide variety of audiences, all while using social to support our larger business goals.

Top 5 tools to automate your social media

Socialmedia.biz

When you have comprehensive industry data available at your fingertips, you’d be able to accurately gauge not just the type of content that you should post and the appropriate length, but also determine which social media platforms are best suited for advertising your brand.

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Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

All your social engagement in one team inbox. Description: Buffer Reply organizes your Twitter, Facebook, and Instagram engagement into neatly-threaded conversations in one team inbox. Designed for marketing teams. Put social data intelligence to work.

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

I want to talk about the Edelman Trust Barometer not only because the most recent edition of that is chock-full of interesting data, but it’s also about trust. A lot of the data that floats around on the Interwebs these days isn’t necessarily trustworthy.

Digital PR: What You Need to Know

Proactive Report

” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. You can benefit from their data too.

Klout 40

Digital PR: What You Need to Know

Proactive Report

” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. You can benefit from their data too.

Klout 40

Digital PR: What You Need to Know

Proactive Report

” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. You can benefit from their data too.

Klout 40

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

In an effort to nudge curriculums in the direction of incorporating research methodology into the fabric of courses themselves, two universities are experimenting with voluntary programs that encourage cooperation between faculty and research specialists to develop assignments that will serve as a hands-on and collaborative introduction to the relevant skills and practices. How do you go about finding the research/articles/data you need? Friday. June 27, 2008. Sign up. Views. Blogs.

Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits

Buzz Marketing for Technology

People can fill out online forms instead of paperwork, and computers can pull the data in the forms into databases that can be manipulated in many ways. Independence, freedom, and collaboration. In fact, whole new forms of organization and collaboration are being created all the time.

How to Create a Social Media Marketing Strategy

Buzzlogix

Using a tool like Sentiment Analysis , you can find out where your audience is most likely to spend its time. While each brand and market are different, there is significant data available to help determine your strategy. How do you feel when you embark on something for the first time?

How Bloggers Can Make Money from Brands

ProBlogger

They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. Marketers are always under the pump to prove they have something to offer—typically, the CEO is a sales or logistics guy, and the sales teams always tease the marketers about doing the fluffy stuff compared to their frontline activity. if a brand gets bagged out by a celebrity, perhaps you can run a survey about sentiment and seek ideas about what to do).

107+ Blog Post Ideas for a Rocket Start

Writtent Blog

Pick your topic and then gather, study and analyze the data – and then present it to your readers. . This idea is fantastic if you feel like getting sentimental or diving into flashbacks of laughter and carelessness. If it’s not too confidential, share your data!

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends.