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Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. ” Participants entered the contest via an app on the Crash the Super Bowl Facebook page. The brand asked for entries from Oct. 8th through Nov.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason.

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The Personal vs. Brand Approach To Social Media

Firebelly

While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life.

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Brands Using Social Media to Take a Stand Against Racism

Likeable

Pernod Ricard: Crowdsourcing App. Pernod Ricard announced its plan to create a crowdsourcing app that allows consumers and brands to collaborate with one another to drive real change. This is important, and it is why we are pausing advertising across all social media channels – not just Facebook – for the month of July. ? ?

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies. Collaborative communities don't just start innovating because you build a website and send a memo. It doesn't work like that.

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What’s in a crowdsourcing….

The Way of the Web

I was going to write an eloquent and heartfelt post regarding everything that’s wrong about the attempt by Golley Slater to rebrand by a hamfisted attempt at ‘crowdsourcing’ – another example why really we should be stricter about how the term is used, and why co-collaboration should probably replace it.

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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

With a Tweet, Tweet Here, a Video There, … In addition to using Twitter as a realtime information feed, farmers are using video , blogs and Facebook to keep customers in the loop about conditions on the farm, in the hopes that this will keep customers engaged and supportive.

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