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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems. Using my social channels, I was able to engage in some incredible online conversations with industry leaders in Intranets.

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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

ProBlogger

Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Checking out the contenders.

Drupal 52
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Employee engagement is the number one concern of CEOs today, so social media is playing an increasing role in HR. Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights.

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How to optimize your marketing budget: Do more with less

Sprout Social

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Getting teams to collaborate and find synergies between different channels can save money. Marketing technology: Influencer management platform and social media analytics tools.

Marketing 128
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier. These keep your team working collaboratively during this process.

Tools 104
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Find a void in their experiences and aim to fill it with your content marketing efforts. Additionally, whatever content you decide to focus on, always keep in mind that it’s all about the audience and not about you. Analyze engagement. Go beyond that. Future predictions.

Report 216
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What is a customer journey map and how to make your own [examples included]

Sprout Social

This helps determine the ROI of customer-centric engagement and service. Identify content gaps. Pain points without solutions are an excellent source for content ideation and development. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement.

Examples 101