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How to optimize your marketing budget: Do more with less

Sprout Social

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 129
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. They are effective managers. Relationship management is central to everything a social media consultant does.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data.

Examples 102
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Google Docs is free, easy-to-use, and designed for collaborative editing. Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . Google Docs. Sometimes the best tool isn’t the most expensive or complicated.

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Building a New Kind of Cruise Community

Waxing UnLyrical

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

The product is proudly made in Scotland, and its focus is digital content creation. Kapost, a content management system with focus on marketing results, has built-in analytics for content. So, I’d say this product is for a pretty mature team. Publishing Content Online. PaperShare. SimpleReach.

Curata 110
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Learning via the Social Media Game

Bare Feet Studios

Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How often will you use this and what data or content would you like to include? Collaboration. Can you make time to learn a new system to save time?