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Monday Roundup: Making Connections

Waxing UnLyrical

Supermarkets Warm Up to Mobile Commerce. Shelley Kramer reviews how some stores are making personal connections with their consumers via mobile devices and more! Getting started with partner collaborations. Why: When making business connections and possible collaborations, compatibility is key.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Capgemini is basing these findings on two years of study covering more than 400 large firms.

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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. From the time we wake up in the morning, to the time we reluctantly go to bed with our mobile phones still in our hands, a large part of our waking hours is spent on the internet.

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

Share collaborative content Elevate your content by embracing the power of collaboration. Collaborative content not only provides a fresh perspective to your audience but also expands your reach by tapping into the networks of your collaborators. This will improve the user experience and increase engagement.

Examples 101
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UK fashion influencers redefining style

Sprout Social

The fashion influencer you collaborate with should have a connection with your target audience demographic to maximize brand relevance and resonance. For example, in the Reel below, she shares stretches for people who work from home or want to improve their mobility and posture while wearing several Fabletics sets: 2.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

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5 best TikTok marketing agencies in 2023

Sprout Social

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Case study: Fantastic Furniture . meccabeauty.