What the heck are social media consultants and what do they do all day?
FEBRUARY 13, 2018
Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. Consultants provide strategic advice to sales and human resources too.