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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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How brands can collaborate with Black creators in 2023

Sprout Social

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. With this in mind, you’ll be sure to have the chance to collaborate with creators who represent the Black community and beyond.

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Getting to the Heart of What Makes a Conference Amazing with #MDMC2019 Founders

Pam Moore

What makes an event or industry conference amazing? ease to get around conference sessions and special events. I have spoke and trained at hundreds of events, conferences and workshops. Creating an engaging, memorable and amazing experience should be a top goal for any event or conference organizer. Is it the….

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8 Great Examples of Instagram Live Collaborations

agora pulse

But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. A simple way to get started with Instagram Live collaborations is conducting interviews or Q&A sessions. Now let’s apply this model to Instagram Live collaborations. Interviews/Q & A. Announcements.

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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. SproutSocial: Snapchat Marketing Guide. Customer Service.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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From Social Sharing to Creative Collaboration

Social Media Marketing

For young and old, however, it's a matter of keeping up with technology and the increasingly complex capacities it confers on the average person--a reality that has totally changed the status quo. The Power of Collaborative Consumption The personal arena is by no means exempt from this modern paradigm shift, however.