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Marketing Is Dead

Twist Image

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social.

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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example …. Tweet This!

Web 2.0 124
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example …. Tweet This!

Web 2.0 100
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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

How then are these skills best served in the 21st century e-environment which extends and fast-tracks communication, and demands literacy in particular skill-sets: writing and creating online as an individual, and/or engaging in collaborative work? collaborative digital documents, etc - as Michele is already doing here.

Project 100
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Brand strategy: What it is and how to create a strong framework

Sprout Social

They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals. Company culture captains. It’s packed with examples from real companies, plus tips on creating a data-driven brand narrative.

Strategy 100
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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business. And you can intersect them with another report, say, on collaboration or on childhood nutrition or whatever the topic of another report you’ve run is. I use it all the time at Convince & Convert.