Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. And now, Trello frequently collaborates with her to create content for their brand channels too.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Customer service software refers to tools that streamline and automate tasks for support teams. It all depends on your company’s priorities and the scope of the service you offer. What is customer service software?

Software 83

Software Tools Knowledge Base Hubspot 83

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Sentiment 120

Sentiment Press Release Analysis Team 120

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. When in doubt, consider talking to your sales and customer success teams as well. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 94

Reputation Sentiment Analysis Notification 94

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. In short, creating sales enablement content is a win-win for both teams. Blog posts.

Data 115

Data Marketing How To Collaboration 115

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 129

Marketing How To Sample Samples 129

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 94

Social Media Survey Study Collaboration 94

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. It requires accurate targeting and streamlined efforts. month, $20/month, and $36.55/month.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. What are they posting on social media? You need to know it all.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. The remaining Team, Pro, Advanced, and Enterprise are $119/month, $199/month, $359/month, and $833/month, respectively.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . The social applications for corporate communications are unique, so you’re better off tailoring your development plan to your business or team need. Social listening.

Skills 126

Skills Sentiment Team Press Release 126

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 97

Metrics Influencer Marketing Survey 97

Oktopost

JUNE 4, 2020

Use of company social accounts. A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. Having the collaboration of HR, legal and marketing is not enough. Policy enforcement.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it.

Software 117

Software Training Energy Team 117

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. Your employees might repost brand content or direct message external stakeholders from their personal accounts on behalf of your company. Most companies have a good handle on their brand accounts. Insightful.

Marketing 110

Marketing Team Social Media Skills 110

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics.

Team 92

Team Fashion Analysis Sentiment 92

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Social’s power remains relationships, not scale.

Social Media 137

Social Media Committee Organization Survey 137

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

Template 134

Template Templates Social Media Tips 134

Keyhole.co

DECEMBER 13, 2023

The other four packages are Team, Pro, Advanced, and Enterprise at $119/month, $199/month, $359/month, and $833/month. Their website lists tools and services categorized by department, industry, and company type. The Professional and Team plans are priced at $99/month and $249/month. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Did they land?

Sentiment 133

Sentiment How To Marketing Analysis 133

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Contrast this with Company B which starts the month with 10,000 followers and gains 100. You can collaborate by creating joint content, running a giveaway, or sharing each other’s content.

Instagram 52

Instagram How To Collaboration Hashtag 52

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Here are five ways to build a collaborative, trusting partnership. Are you going to acquire a company? What are you trying to accomplish? Are you trying to expand into new markets?

ROI 94

ROI Cost B2B Organization 94

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. For sales teams, it pays to be on social media—literally. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors.

Tools 91

Tools Sentiment How To Team 91

Sprout Social

DECEMBER 7, 2021

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Lead scoring is a practice for marketers and sales teams to collaborate on, since both teams offer invaluable insight into identifying and recognizing the best leads.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Businesses like Expensify use this opportunity to reinforce their brand stance as a public company. Request social team feedback.

Strategy 113

Strategy How To Hashtag Team 113

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Recently, our social team talked about using social media for the customer journey in the auto industry. Next, list out the main customer touchpoints that exist for your company.

Examples 101

Examples Template Templates How To 101

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

Examples 109

Examples Brands Sentiment Reputation 109

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Most notably, ongoing sentiment tracking. Take Slack , for example.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Collaborate with other brands.

Strategy 129

Strategy Brands Hubspot Survey 129