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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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How social media collaboration can boost your strategy’s impact

Sprout Social

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. A successful social media strategy is rooted in collaboration. The benefits of cross-team collaboration. Identify who’s who in cross-departmental collaboration.

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Understanding collaborative & working styles on your team

Sprout Social

It takes into account how you like to communicate, how you manage conflict and your collaboration preferences. Knowing your working and collaborative style adds another tool to your self-awareness toolkit. Teamwork requires communication, collaboration, compromise and conflict resolution. What are working styles?

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Why are more companies seeking group leadership coaching? Because it works!

Janet Fouts

In part to save money, but also to create an internal environment where the team learns together and collaboration happens more fluently. Why Group Coaching Works. Group coaching can be quite rewarding for the company and team. This is especially true in companies where roles are siloed.

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

who is an author and executive coach that focuses on collaborative leadership. Her informative and entertaining session looked at how communication powers effective collaboration. To a standing-room-only crowd, Gorman explained how collaboration is replacing the old ‘command and control’ leadership models.

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From Social Sharing to Creative Collaboration

Social Media Marketing

From advertising to customer service and from human resources to corporate giving, news travels at the speed of now --and the conduit through which it travels is the group that used to be quaintly referred to as "the common people." The collaborative mindset is gradually beginning to be applied to production and not simply to consumption.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. What Makes a Company Digitally Mature?

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