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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Suffice it to say that EMC|ONE is at the very epicenter of enterprise collaboration at EMC.

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 101
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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Suffice it to say that EMC|ONE is at the very epicenter of enterprise collaboration at EMC.

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Link Love Monthly: Best of September 2010

SocialFish

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). 14 tips I Learned About Collaboration at Events from ECTC (Engage365). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

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The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. The deepest engagement will take place on new platforms.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager. Learn what other free tools might work for community building, like MyBlogLog. And try more than one hosting platform to test out features. Social media isn’t always the right tool for the job.

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7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. And yet, for some reason (actually a lot of reasons) what we know about community isn’t always translating well to building community online. Collaboration.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

platform haven’t even created profiles of themselves. The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. IT departments are increasingly being asked to implement wikis, blogs, social bookmarking, video-sharing, and dozens of other varieties of collaboration software – software they may know how to code, but often have no idea how to actually use.

Gov 2.0 117
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. online communities.

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