article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The general public was naturally skeptical of letting strangers share their homes.

article thumbnail

Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Stuart Weitzman. Under Armour.

article thumbnail

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter? What more can I say? We have this here in Hawaii, best in class. Virtually none.

Tourism 40
article thumbnail

How to define and share your core brand values effectively

Sprout Social

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. CornellMBA recently launched its Sustainable Tourism Destination Management course. For Days’ values include: Carefree, not careless.

Brands 129
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142
article thumbnail

Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Estonia Estonia’s tourism ministry not only drove engagement by creating unique content but successfully encouraged consumers to do the same. Collaboration 3. Community The post Free Social Media Strategy Template For 2023 [+ 5 Brand Examples] appeared first on Keyhole. Domino’s Pizza 2. WATERisLIFE 3. Conversations 2.