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Building a Strong Professional Community Using LinkedIn Groups


Once thought to be only a network for professionals looking to connect with employers, LinkedIn has expanded into a powerful social network for all types of businesses, industry leaders, and professionals looking to connect and collaborate for an almost infinite number of purposes.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Types of social media. Social networking. Video sharing.


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How brands can collaborate with Black creators in 2023

Sprout Social

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black.

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LinkedIn Marketing Strategy: 17 Tips for 2023


A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform.

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Become a Fearless Online Community Leader

The Realtime Report

Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. The best social managers build constituencies with purpose and a strategy for growth. Here is how to become an effective online community leader. By Bruce Fikowski. Leadership.

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On trend and on brand: Why harnessing trends is the future of marketing

Sprout Social

Social media fundamentally changed how we market. It’s easy to focus on how the techniques we’ve used have changed but there’s a much larger shift that deserves our attention: Social media democratized the power of trends. Social media blurs the lines between brands and consumers. The way we use social media is a force.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.