Hootsuite

SEPTEMBER 24, 2022

There is no doubt that the discovery of the graves—which the Truth and Reconciliation report said would be found if an effort was made to look for them—bolstered public support for such a day. If you are a national brand, turn the spotlight back on the First Nations communities. Yes, September 30 is a sombre day of remembrance.

Communities 99

Communities Brands Instagram HootSuite 99

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common?

Forums 116

Forums Company Social Enterprise Training 116

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 109

Social Media Authentication Communities Campaign 109

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Their brand collaboration with e.l.f

Examples 124

Examples Campaign Influencer Marketing 124

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Focus on relevant topics that will help your community approach common industry challenges. Data reports.

Strategy 130

Strategy Content Curation Press Release 130

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 104

Influencer Marketing Collaboration ROI 104

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later. Plan tags and tracking now to report more effectively later.

Campaign 85

Campaign Report Social Media How To 85

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Company goals are the anchoring points of your marketing budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 129

Marketing How To Sample Samples 129

Social Media Strategery

JANUARY 5, 2012

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. It doesn't work like that.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication Ensembli LinkedIn 101

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Understand your new competitors The 2023 State of Social Media report also shows 92% of leaders say social data will have a positive impact on improving competitive positioning.

Brands 112

Brands How To Authentication Collaboration 112

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Today’s marketing collaborator could easily become tomorrow’s competition. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

Products 89

Products Team Focus Group Collaboration 89

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

JULY 28, 2022

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. With significant pre- and post-production work required—including a detailed script—videos of this type often demand collaboration with several teams. Reporting on video metrics. Pre-plan videos.

Template 95

Template Templates Social Media Video 95

Sprout Social

APRIL 17, 2023

The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate. This is how brands expand the value of social beyond marketing and communications. Social media ROI starts with strong visibility and collaboration between social teams and other departments. in savings.

ROI 100

ROI Social Media Management Team Study 100

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 123

Team Social Media RFP How To 123

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. Here’s how.

B2B 116

B2B Influencer Brands Marketing 116

Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Mobile message approvals ensure that the necessary level of oversight and collaboration is possible, even if you and your colleagues are scattered.

Mobile 138

Mobile Notification Collaboration Library 138

Sprout Social

FEBRUARY 1, 2024

And now, Trello frequently collaborates with her to create content for their brand channels too. Create reports to surface findings to the company Creating reports to communicate social’s impact connects conversational data to your overarching business strategy.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. He points to an example of a health food company.

ROI 104

ROI Influencer Marketing Survey 104

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. So here are 3 reasons why ….

Social Media 257

Social Media HootSuite Radian6 Team 257

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Dash Hudson.

Case Study 112

Case Study Marketing Directory Retail 112

Writtent Blog

JANUARY 12, 2024

Aspiring journalists should specify their interest in news reporting, feature writing, or investigative journalism. This specialization not only enhances your writing skills in a specific domain but also opens doors to collaboration and opportunities within that industry.

How To 52

How To Skills Journal Education 52

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Get the report now.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Rely on up-to-date experiences with social networks and community platforms.

Reddit 102

Reddit API Hubspot Collaboration 102

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Meeting 97

Meeting Team Social Media How To 97

Sprout Social

JULY 15, 2021

No time for collaboration. Social media is a collaborative profession by nature. Social can be transformative when managers have the time to share their reporting and collaborate with other leaders across a business. That’s not limited to direct reports either. Questions to guide your growth strategy.

Social Media 115

Social Media How To Collaboration Team 115

Sprout Social

DECEMBER 2, 2016

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy. Collaborate Seamlessly Across Your Team.

LinkedIn 40

LinkedIn Company Engagement Collaboration 40

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Either way, I move on to the next idea and keep trying.

Trends 95

Trends Authentication Video Film 95