Social Media Strategies Summit

NOVEMBER 30, 2022

Today’s consumers are fast-paced, overloaded with information, and short on time. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. We all have our preferred means of learning new information. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Practically useful, interesting, or surprising information. Offer something of real value instead. Provide Value.

B2B 230

B2B Communities Facebook How To 230

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.    Why this works : The carousel is visually appealing, and the information is presented in a concise, easy-to-understand format.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

Hootsuite

SEPTEMBER 24, 2022

If you are a national brand, turn the spotlight back on the First Nations communities. If you own a clothing company, please don’t print a batch of orange shirts and sell them for profit. This is a prime opportunity to collaborate with Indigenous creators who are passionate about the larger social issue at hand.

Communities 99

Communities Brands Instagram HootSuite 99

Convince & Convert

NOVEMBER 30, 2023

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. They skip important information gathering and problem agreements before they start collaborating on solutions.

Project 125

Project Collaboration Buy Team 125

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Use their work desktop PC to search for more information about a product on Google. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 110

Social Media Authentication Communities Campaign 110

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Know anyone in the travel space we should be collaborating with?

Communities 100

Communities Travel Metadata Content management systems 100

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Today’s marketing collaborator could easily become tomorrow’s competition. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

Products 90

Products Team Focus Group Collaboration 90

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 100

Atlassian ROI Social Media Collaboration 100

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Share educational resources that will inform, engage and spark conversation. Behind-the-scenes/company culture content. Data reports.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

JUNE 1, 2022

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Three ideas to spark cross-team collaboration. Both teams want the company to succeed. Luckily, a lot of this information can be found online through social listening. Lifecycle marketing.

Team 116

Team Marketing Collaboration Hubspot 116

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

Social Media 52

Social Media Tools Sentiment Price 52

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 98

Metrics Influencer Marketing Survey 98

Writtent Blog

JANUARY 12, 2024

Professional writers are adept at conveying information, telling stories, or persuading audiences through the written word. If you’re drawn to informing and educating, content creation may be your focus, involving blog posts, articles, or marketing materials.

How To 52

How To Skills Journal Education 52

Laurel Papworth

JANUARY 14, 2024

If it’s not on-chain, the company (not you) owns your data. LAYERS Virtual sustainable worlds: let’s put our phone up to see generated information or put on glasses to wander around a virtual environment. #Xr LIST OF Business/Government METAVERSE COMPONENTS, or at least the bits I think are important.

List 52

List Avatar Privacy Collaboration 52

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 123

Team Social Media RFP How To 123

Sprout Social

OCTOBER 13, 2020

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. These tools, in tandem with Sprout, provide a complete picture of the people and community behind the messages and improve how you communicate with them. Smooth collaboration for better customer service.

Hubspot 100

Hubspot Microsoft Collaboration Team 100

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Along with collaborating with Gen X creators, the nonprofit’s posts are peppered with ‘80s and ‘90s cultural references and relatable content.

Brands 113

Brands How To Authentication Collaboration 113

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people. Affiliated account/job title + company]. Companies and organizations. What you do/provide/sell. Your website.

Template 145

Template Templates Social Media UGC 145

Buffer Social

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. I wanted to be the one to help fill that gap, and it felt like there was no sense in gatekeeping information from business owners who couldn’t afford to hire me anyway.

Small Business 81

Small Business Newsletter Resources Consultant 81

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. Here’s how.

B2B 117

B2B Influencer Brands Marketing 117

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Buffer Social

APRIL 18, 2022

Keep it simple with an informative message. who shares information about foraging and regeneration gardening on her Instagram. Highlight or collaborate with another sustainable brand or creator Earth Day is all about working together as a community to improve the state of the world.

Small Business 102

Small Business Fashion Instagram Discount 102

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 92

Analysis Report Examples Tools 92

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

Curation 52

Curation Social Media Strategy Content 52

Later

APRIL 16, 2021

The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. Collaborate with Industry Leaders to Reach New Audiences. With clear brand positioning, you’ll be able to amplify and attract your community.” . In simple terms?

Marketing 111

Marketing Collaboration Hosting Industry 111

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. It’s the perfect balance between informative, quirky, and catchy: Image via Instagram. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. Make the most of it.

Small Business 204

Small Business Instagram Platform How To 204