Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common?

Forums 116

Forums Company Social Enterprise Training 116

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Product collaborations Some 62% of marketers partner with influencers through product collaborations.

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Product news/industry partnerships. Social media posts.

Strategy 130

Strategy Content Curation Press Release 130

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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Case Study Study Communities Joomla 180

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 109

Social Media Authentication Communities Campaign 109

Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 And they may have experiences where they haven’t felt welcomed or felt part of a community.” But who, exactly, should you be collaborating with?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Guest post by Ron Stefanski.

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Influencer Brands Policies Privacy 288

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 104

Influencer Marketing Collaboration ROI 104

Justin Levy

APRIL 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Green innovation is becoming a major focus for companies of all sizes.

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Collaboration Creative Commons Transportation RSS 147

Sprout Social

JUNE 13, 2023

There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. In 2021, the company incorporated the Smart Inbox and Publishing add-ons. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. Here’s how.

B2B 116

B2B Influencer Brands Marketing 116

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

OCTOBER 31, 2023

Influencers can help marketers reach their goals and earn more buy-in for future collaborations. He recommends looking at influencers who talk about your industry and whose content outperforms when they mention your topic or product. He points to an example of a health food company.

ROI 104

ROI Influencer Marketing Survey 104

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Marissa: Consistency is key. L ove to get organized?

Communities 60

Communities Instagram Small Business Hosting 60

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The brand has numerous tie-ups with brands from diverse industries and realms.

Construction 52

Construction Social Media Strategy Collaboration 52

Writtent Blog

JANUARY 12, 2024

Choose Your Niche Specialize in a particular genre or industry that aligns with your interests and expertise, whether it’s technology, lifestyle, finance, or any other field. This specialization not only enhances your writing skills in a specific domain but also opens doors to collaboration and opportunities within that industry.

How To 52

How To Skills Journal Education 52

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

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Team Social Media RFP How To 123

Later

APRIL 16, 2021

The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. Join Industry-relevant Rooms and Conversations. Start a Room That Taps into Your Industry Niche. Collaborate with Industry Leaders to Reach New Audiences.

Marketing 111

Marketing Collaboration Hosting Industry 111

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. Same with that company you want to do a giveaway with. Wait ‘till you hear about BeReal.)

How To 106

How To Marketing Collaboration Influencer 106

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. And now, Trello frequently collaborates with her to create content for their brand channels too. Looking at the industry more broadly also helps you gauge overall brand awareness and perception.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 112

Brands How To Authentication Collaboration 112

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. companies that create products and services. companies that create products and services. How are brands leveraging community? who are buying them.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Today’s marketing collaborator could easily become tomorrow’s competition. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Company goals are the anchoring points of your marketing budget. Check out industry reports or consult peers to get an idea of the range you would have to spend. How has AI impacted the market?

Marketing 129

Marketing How To Sample Samples 129

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust.

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LinkedIn Brands Marketing Airlines 100

Bill Hartzer

DECEMBER 18, 2023

In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach.

Twitter 94

Twitter Project Fashion Education 94

Sprout Social

JULY 28, 2022

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. With significant pre- and post-production work required—including a detailed script—videos of this type often demand collaboration with several teams. Reaching out to creators and industry influencers.

Template 95

Template Templates Social Media Video 95

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Keyhole.co

OCTOBER 19, 2023

Join the movement and become part of our growing community. Introducing [product/business name] – your ultimate companion for [relevant industry/activity]. Our incredible community never fails to amaze us! Feeling the love from our community! We are incredibly grateful for our supportive community!

Types 59

Types Instagram UGC Collaboration 59

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations.

Template 134

Template Templates Social Media Tips 134

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 97

Metrics Influencer Marketing Survey 97

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. LinkedIn: 4.2 million TikTok: 2.5

Curation 52

Curation Social Media Strategy Content 52

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Pixlee

APRIL 18, 2022

While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. This is why merging your email marketing with influencer marketing is a fantastic next step for your company to get more email subscribers.

Influencer 52

Influencer Marketing How To Collaboration 52

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. Inclusivity is becoming non-negotiable for consumers.

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Campaign Brands Communities Industry 110