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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience. It makes it so easy to gather community knowledge. I love to use the feature when I travel, so that I have a list of options right when I arrive in a new city.

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

First up, here’s what those different terms actually mean: First Nations: The largest Indigenous group in Canada, these are members of the 634 First Nations spread across the country. Reference the person’s nation and ethno-cultural group. Reference their ethno-cultural group. Refer to them as First Nations, Mètis, or Inuit.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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How we designed a logo system for Sprout Social’s Business Resource Groups

Sprout Social

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. George: First, we held workshops with the members of each BRG.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.