Collaboration Communities Company Focus Group 
Sprout Social
MARCH 1, 2023
Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.
Hootsuite
JUNE 28, 2023
In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Social listening finds these valuable customer data opportunities to improve your messaging, and brand champions to approach for potential collaborations.
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Oktopost
MARCH 22, 2022
Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.
Sprout Social
APRIL 29, 2021
We hosted a digital event knowing our customers needed community and a network of support. When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. The keys to unlocking the power of social.
Sprout Social
JANUARY 12, 2023
Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. This is a big complement. I wish that could be enough said.
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
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