article thumbnail

Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences.

Content 282
article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

She’s also a committee member of Black@, a Sprout community resource group. Collaborate with third-party DEI vendors to conduct unconscious bias training. Rethink collaboration to achieve authenticity She recommends brands rethink their approach to establishing connections to help maintain the authenticity consumers seek.

article thumbnail

“Oursourcing” – Typo or New Concept?

Webbiquity SMM

Along the lines of: oursourcing ( n ): collaboration between a small group of individuals inside and outside of an organization to perform a specific task for mutual benefit. The recent collaboration between me and Cheryl Burgess on the Nifty 50 Top Women on Twitter and Top Men on Twitter posts would be a small example of oursourcing.

Committee 140
article thumbnail

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. It’s essential to collaborate cross-departmentally to understand social’s far-reaching impact on customer buying decisions.

Marketing 144
article thumbnail

Help a Reader Out: what do we really want out of conference education?

SocialFish

As someone who is not a vendor and has done presentations (contributed through the ASAE Committee process) at several ASAE annual meetings, including ASAE10, I would love to get input on specifically what it is that makes an educational session “super high end”.

article thumbnail

How I Arrived in Newburyport

Ari Herzog

Technology Collaborative. Assistant Director, American Jewish Committee’s Boston chapter. If you know of a group seeking someone with my government passion and web savvy, please let me know. Staff Assistant of Operations, City of Worcester. Lead Programs Manager, City of Somerville. Assistant Program Manager, Mass.