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APRIL 18, 2012

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. Box in your weight class. it's about the weight class.

RFP 106

RFP RFI Proposal Compete 106

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APRIL 26, 2011

The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. Don't box out of your weight class. and somewhat broken. Don't ask for credentials.

RFI 101

RFI RFP Insurance How To 101

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NOVEMBER 22, 2013

The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. This is the marketing business. Let''s talk about money. Brands are strange birds too.

Cost 91

Cost RFI RFP Proposal 91

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Managing the RFP Process. Risk Management. Knowledge Management. Compliance. User Satisfaction.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? Before I was in marketing, I was in tech support. At the end of the day, though, we ALL have families to feed.

Products 267

Products Consultant Price Social Media 267