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New TikTok Features that Brands Should Know About

Ignite Social Media

For example, advertisers can now target users based on their engagement with specific creators, videos, hashtags, or topics. Around the holidays, TikTok will launch bundled hashtag targeting around seasonal events like Christmas and Thanksgiving. This makes it easy for brands to align their campaigns with timely trends.

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This Is How Often You Should Post on Instagram According to 81M Posts

Later

To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos). This decline in reach rate could be due to the fact that these mega accounts are less likely to rely on hashtags as their primary source of reach. Plan and preview your Instagram feed in advance with Later for free! The answer?

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What Marketers Need to Know About TikTok

Ignite Social Media

Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! Example Best-in-Class Brands on the Platform. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.

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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

In the example below, a “full class of 11th graders” got a simplified lesson in biology. It can also help promote your class, your institution, and yourself. If you lead virtual classes or have alumni around the world, an online community is essential. Private Facebook Pages may be great for class discussion.

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How to use data for content curation

Sprout Social

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds.

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Instagram SEO: 6 Ways to Increase Your Discoverability

Later

From hashtags to alt text, we explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability. . Just like you would type a search term into Google, you can use the search bar on the top of the Explore page to find and discover accounts, hashtags, and locations. .

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. However, a vast majority spend less than an hour scrolling through their feeds. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails. Dial into a conference call.

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