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Things to Do When Establishing a Company Brand

The Realtime Report

Establishing a Company Brand. Determining your company’s brand isn’t a walk in the park. Do you want to appeal to middle-class buyers? Analyze your intentions and decide how to create an appropriate image for your company. Research Other Brands. It also helps to understand what other companies offer.

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. A lack of diversity in clinical research can have serious repercussions. Chew explains, “We’re a ‘debug’ digital consultancy, which means we figure out what’s wrong and improve it.

Retail 178
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Norwegian Cruise Line unveiled its first NFT sale to promote the launch of its new class of vessels, the Norwegian Prima Class. Image source. Image source.

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Social media personalization: The opportunity and risks to consider

Sprout Social

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

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How to Use Data to Improve Your Business Practices

The Realtime Report

The prospect of using large amounts of data to inform your corporate strategy might therefore seem daunting — but, in research mentioned on the Entrepreneur website , 91% of firms classed data-driven decision-making as crucial to their business. How can yours beneficially use data? Foster Stronger Employee Engagement and Retention.

Data 91
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Why Market Research Is Essential to Good Business

Convince & Convert

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. “With podcasting, my competition is not other research companies. Edison Research.

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4 ways using social media for HR amplifies your talent acquisition strategy

Sprout Social

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent.