Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. You might be thinking the ride is smooth sailing from here, but the work is just beginning.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

Research 107

Research Nielsen Sentiment Facebook 107

Webbiquity SMM

JULY 22, 2014

Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.”

Press Release 217

Press Release Nielsen Blogger SEO 217

Mindjumpers

JANUARY 6, 2012

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.”

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

DECEMBER 29, 2011

However, I think the true power in the 2011 f8 announcements was in the app strategy that is both intriguing and ambitious; a new class of media apps that let Facebook users read, listen, watch instead of ‘just’ like – collaborating with impressive media partners such as Spotify, The Wall Street Journal and Netflix.

Social Media 229

Social Media Apple Conference Microsoft 229