Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges
The Realtime Report
APRIL 13, 2023
However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. This forms a foundation for win-win success, paving the way to meet the unique digital marketing needs of each SMB.
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