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How to Promote Non-Visual Brands on Instagram

Pixlee

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Chemical Guys car cleaning products are often featured alongside visually compelling UGC to boost engagement with each product and increase sales from Instagram images. They all thrive on Instagram.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

If you’re thinking about making Stories part of your content strategy, you want to make sure you’re leveraging this frequently-watched platform to your benefit. Danielle’s audience is concerned about getting natural, chemical-free ingredients. Tell a Well-Composed Story .

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). So, what does this have to do with social media?

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Social Pros—Tips to Protect Your Mental Health (From a Neuroscientist)

Hootsuite

Since launching in August 2019, the account now has over 1 million engaged followers and is one of the largest mental health platforms on the social network. Like everything we interact with, our brain reacts chemically to social media. Our brains on social. But what does that actually look like?

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

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Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer Social

When I started in the workforce, I had to pivot because I did my degree in chemical engineering. You’re super active on Twitter — would you say that’s the main platform you’ve used to grow your online presence? I do want to explore more platforms because I am quite concentrated on Twitter.

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Online Video Is Just As Expensive As TV Advertising

Twist Image

The article suggests that, "Untargeted online tonnage buys generate much lower CPMs of about $9, which makes them roughly comparable to TV''s all-daypart/all-platform norm. Screen size, location, device, platform and environmental factors all play into how effective and how concentrated consumers are when watching these online videos.