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How Organic Valley Plans to Save the Bros

Convince & Convert

To save these rare specimens and encourage them to fuel up with Organic Valley’s new Organic Fuel, a new high-protein milkshake with all the protein bros love—without the “chemical junk.”. Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags.

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How to Make Video Testimonials That Boost Sales

Pixlee

People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Auto care brand Chemical Guys has a robust YouTube following, so the brand encourages fans to showcase their products in-action and their praise for the brand through tutorial videos on YouTube.

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