Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. The company itself?

Kimberly-Clark uses social quiz to woo talent

Socialmedia.biz

BOO ve over Silicon Valley , Austin , TECH xas, and the Big Apple ; welcome original thinkers to Neenah, Wisconsin , where young creative chemical and product engineers can find the job of their dreams. A re you an original thinker?

The 5 C's of nurturing the Human Element in Social Media

Josh S Peters

D o you remember that chemically fueled commercial which states, that good ol’ Hu (as they refer to it on quick little graphic during the beautifully shot marketing video) is fundamental? Find the voice of your company based on the audience you are connecting with.

Firebelly Begins Working With Real Purity

Firebelly

We’re excited to announce that we have started working with cosmetics company Real Purity.

11 Green Practices Which Can Have a Huge Impact on Our Planet

The Realtime Report

Going green can greatly benefit our health, not only does is reduce exposure to chemicals, because items are natural, is also gives us cleaner air to breathe in. Products that are mass-produced typically produce more toxins, chemicals, and waste. Support Green Companies.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Social Media and Leadership Survey Results

SocialFish

The findings provide valuable insight into the expectations and behaviors around social media and leadership that exist across the hundreds of companies that participated in the survey. CAE, Assistant Secretary, Strategy Development, American Chemical Society .

Survey 206

Humanize Public Workshop, DC Tuesday 10/16

SocialFish

The findings will provide valuable insight into the expectations and behaviors around social media and leadership that exist across the hundreds of companies that participated in the survey. CAE, Assistant Secretary, Strategy Development, American Chemical Society.

Social Media Management From the Trenches

SocialFish

Andy’s Answers: How Dow Chemical made storytellers out of scientists (SBOSM). Dow knew that if it wanted to compete for recruits with some of the more glamorous scientific companies such as Google, Apple and Microsoft, it needed to reframe its brand.

Why are CEOs Afraid of Going Social?

SocialFish

As the report says “While the majority of Fortune 500 CEOs have yet to pick up the pace in their personal social media efforts, it seems those who do will be better equipped to successfully grow their companies”.

IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

Companies are doing away with the silo mentality by unifying goals. For example, she said, chemical problems at GE are almost never solved by a chemist. Many companies say they want more collaboration, but they don’t reward it,” Gorman stated.

Sparkle and Shine: 7 Must-Have Tips for Starting a Cleaning Business

The Realtime Report

Starting a cleaning business is relatively easy and costs a lot less than it does to start other types of companies. You can organize your company as a sole proprietorship or a limited liability company(LLC). Sparkle and Shine: 7 Must-Have Tips for Starting a Cleaning Business.

How Organic Valley Plans to Save the Bros

Convince & Convert

To save these rare specimens and encourage them to fuel up with Organic Valley’s new Organic Fuel, a new high-protein milkshake with all the protein bros love—without the “chemical junk.”. The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5

What do you measure?

SocialFish

We can’t oversimplify it and say if the company does well, then everyone is performing well. I think that Bob Rich has been doing some of this kind of strategic work at the American Chemical Society – specifically in involving the whole staff in developing their strategic plan.

Google Trends Adds Top Charts Lists

Small Business Mavericks

Car Companies. Chemical Elements. Energy Companies. Financial Companies. Retail Companies. Just in case you need a new search tool, Google has added one. It’s called Top Charts and it’s a part of the Google Trends project. Top Charts allows you to search for the top searches in a variety of categories by region and by month. It goes back to January 2004. Categories you can view top searches for include: Actors. Animals. Athletes. Actors.

Best YouTube Documentaries

SocialFish

Victims to this drug would enter the state of “Chemical Hypnosis” and end up losing complete control over themselves, despite being completely awake. Many people love watching documentaries, and if you’re one of them, you’ll be surprised at how many there are on YouTube.

How Nano-Coatings Began and Where They Are Headed

Idaconcpts

It is a chemical and will actually lower the surface energy of the product. A British military was seeking for a product that would protect their soldiers’ uniforms from any type of liquid, including chemical agents. Most notably are phone companies that are using the technology for their phones. Nano-coating machines are being installed by the hundreds, as more and more mobile phone companies and their consumers want this type of protection.

How eCommerce Is Helping The Environmental Cause

The Realtime Report

Not only does the way they are produced harm the environment – felling huge numbers of trees for the paper, chemical waste from the ink – but you end up throwing most of it away when you get home. How eCommerce Is Helping The Environmental Cause. By Victoria Greene.

What do you measure?

SocialFish

We can’t oversimplify it and say if the company does well, then everyone is performing well. I think that Bob Rich has been doing some of this kind of strategic work at the American Chemical Society – specifically in involving the whole staff in developing their strategic plan.

Competition: Win your copy of ‘No Cape Needed’

Sherrilynne Starkie

A new reader competition! Here’s your chance to win a free copy of ‘No Cape Needed’ by David Grossman ABC, APR and Fellow PRSA. In it, he explains how communications can be a ‘superpower’ for business success.

How eCommerce Is Helping The Environmental Cause

The Realtime Report

Not only does the way they are produced harm the environment – felling huge numbers of trees for the paper, chemical waste from the ink – but you end up throwing most of it away when you get home. Online retail giant Amazon for example are taking steps to right-size their packaging , and computer technology company Dell have implemented sustainable bamboo cushioning and wheat straw elements to theirs. How eCommerce Is Helping The Environmental Cause. By Victoria Greene.

How to Create and Use Instagram Quotes in Your Strategy

Later

The natural beauty company shares a ton of positive (and often humorous) testimonials on their account. The natural sunscreen company often shares stimulating Instagram quotes about the beauty industry.

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company. However, not all software companies really have AI that say they do.

What’s the ROI of Laughter?

Convince & Convert

Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay. I do believe that you get someone to laugh at a piece of content and that instantly triggers whatever funky chemicals are in our brain.

ROI 98

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

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10 Tips for Creating Engaging Social Media Videos

Buzzlogix

Because of that, more companies are putting videos up, and people are watching them in droves. To put it simply, your brain releases this chemical when it wants you to trust someone. Not that long ago, creating videos was a lot of work, and it was expensive to boot.

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in.

THESE ARE JUST TOOLS

Myrland Marketing

Photo Courtesy of The Dow Chemical Company Share Share this on del.icio.us

Tools 85

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. link] jaybaer The measure of a man (or company) isn't how they handle themselves when times are good, but when times are bad.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. Advanced Search Options. UserID Password. Not a member?

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

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