Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 3, 2010
link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.
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