article thumbnail

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

The RSS feed is: [link]. Our first step there was, I would say it was a safe step, cause marketing. Cause marketing is something that was pretty well proven at the time as a way to engage folks, a way that they’ll get involved for altruistic reasons, but also for that self-identifying with the charity.

Banking 113