What’s Next for Social Media and Events?


Expertly use hashtags on Twitter and elsewhere. Hashtags appeared sometime ago , but their real power started to show with Twitter’s ubiquitous and simple search interface. Hashtags are wonderful awareness builders, and they can now drive donations around events as well.

Content Marketing Isn’t Always About Content Creation


——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. This post is by Rich Becker and originally appeared on Words.

How Organic Valley Plans to Save the Bros

Convince & Convert

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags.