Convince & Convert

MARCH 12, 2015

What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.” Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags.

Organization 60

Organization Chemicals Case Study UGC 60

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Keyhole.co

DECEMBER 29, 2022

Cause marketing has shown to be increasingly effective , particularly when it comes to brand trust and loyalty. Using its employee’s authentic voices, Michael Kors demonstrated how the company as a whole deeply cares about this cause. Why was it effective? The results: 3.7K impressions. Savage X Fenty Show Vol.

Fashion 52

Fashion Campaign Social Media Hashtag 52

Later

AUGUST 21, 2020

Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. Brands with purpose also see a boost internally — a study in 2018 found that thriving employees are 3x more likely to work for a company with a strong sense of purpose. Brew Dr. Kombucha is not your average kombucha company.

Instagram 104

Instagram Brands Communities Loyalty 104