Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. I’ve always made sure to engage and respond to people who leave comments. Be helpful. Be consistent.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” What can companies learn from H&R Block’s Campaign?

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Ignite Social Media

AUGUST 31, 2021

Cause Marketing Continues to be a Top Social Media Trend. Companies have launched promotional campaigns focused on these attributes. Pinterest did mention that shopping and search engagement remain steady and that users are discovering and buying through the app. . So how can brands utilize nostalgia marketing?

Trends 184

Trends Organization Social Media Travel 184

The Realtime Report

APRIL 16, 2014

While there’s little doubt that small businesses should have some sort of Twitter presence due to the ease of access, simplicity, and potential quick engagement with customers (both potential and existing), there’s no denying that ROI has always been a question mark for small business owners.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 13, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : As always, want to thank our sponsors of the show, Eric’s company, data driven, results focused, social media management company Argyle Social.

Banking 113

Banking Mobile Team Social Media 113