Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership

SocialFish

———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again.

How Organic Valley Plans to Save the Bros

Convince & Convert

The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5 Organic Valley is known for advertising more focused on the company’s mission and differentiating itself through quality of its products. Image via BigStockPhoto.com. Have you ever met a bro?

Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot.

H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” What can companies learn from H&R Block’s Campaign?

What’s Next for Social Media and Events?

SocialFish

What if a popular television show features the cause you fight for as a storyline? Ashton Kutcher donated $1 per MySpace friend way back in 2006 , and since then many other companies, causes, and cause marketing campaigns have used a similar tactic with Twitter followers and Facebook likes.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Critical : determine your content direction that goes beyond your brands or company messaging. Take your community “behind the scenes” of your company e.g. a day in the life of ….

Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. I should have asked, “Which cause-related color do you associate October with?&# Its unfortunate the cause has been so trumped by the pinks, which are also important.

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Why Your Business Needs to Be a FLOP

Convince & Convert

I had the pleasure of interviewing David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. David : Well, there are a lot of books out there that talk marketing theory.

Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. Sponsors are already rolling in, including the popular web hosting company Hostgator.

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. We actually partner with a company called North Social that does Facebook tabs.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it.

CSR 100

Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, We have several speakers who focus on non-profits and cause marketing.