Remove Cause marketing Remove Communities Remove Social Networking Remove Web 2.0
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. That's when the messaging really started to spread like widefire.