Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

At the turn of the decade, Facebook and Twitter were the two giants in social media. The challenges each site faced were essentially different; Mark Zuckerberg and Facebook were out to show that his “social network” was more than just an experiment; meanwhile, Twitter was looking to prove that it could be a platform more meaningful than trending topics and celebrity gossip. It was built to accomplish a social mission — to make the world more open and connected.

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9 Brands Driving Meaningful Change on Instagram

Later

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Where this new visual social network will take us is the guess of crystal ball gazers and social media pundits. Whittemore's post ) For me the two driving benefits of social media have always been: 1. If you get those right it's a marketing two step along the way to making the cash register ring. Review content that you’ve posted in other social networks. Take your community “behind the scenes” of your company e.g. a day in the life of ….

Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. How social are your customers ? See your Facebook invite history – a link on Facebook that I didn’t know about, but is kind of interesting when it comes to seeing who you’ve invited to the Facebook network. Making Money Online / Online Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

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