Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. I think our biggest one at the time and probably still our biggest now is Chase Community Giving , which is a philanthropy program we do with Facebook, we’ve got about three and a half million fans. Our first step there was, I would say it was a safe step, cause marketing.