Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

» Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. Then again, if asked, owner David Johns might argue that there aren’t many used cars as special as his beloved 1999 Holden Barina.

How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog.

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9 Brands Driving Meaningful Change on Instagram

Later

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about.

Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many.

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Global businesses reach specific market segments on social media through the use of different platforms and accounts.

Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Now we have two social giants looking to better serve the business community and their needs. Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. At the turn of the decade, Facebook and Twitter were the two giants in social media. For all intents and purposes, they still are.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. When voting, people can read information about the drive-in, from its history, to its role in the community.

Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. I should have asked, “Which cause-related color do you associate October with?&# First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness. By no means am I saying that this is all that goes into a cause’s ownership of a color or month to the point where it’s ubiquitous.

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. I think our biggest one at the time and probably still our biggest now is Chase Community Giving , which is a philanthropy program we do with Facebook, we’ve got about three and a half million fans. Our first step there was, I would say it was a safe step, cause marketing.

Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Its really very helpful for one providing social media marketing services.

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