Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This webinar was sponsored by Act On Software and featured four all-stars on our panel: Jeremiah Owyang ( @jowyang ), the Chief Catalyst and Founder of Crowd Companies; Renee Ducre ( @rducre ) the Global Director of Social Business Marketing for IBM; Charlie Treadwell ( @ctreadwell ), the Director of Social Marketing at Symantec; and Don Bulmer ( @dbulmer ) the Vice President of Communication Strategy at Shell.

How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

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Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Keyhole.co

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. The collaboration with micro-influencers from a variety of backgrounds allowed the brand to expand its reach to relevant audiences.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Create collaborative boards with clients and colleagues. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Check out the Diva Marketing interview I conducted with Zoe Pagoni s, Governor Martin O’Malley’s New Media Manager.

9 Brands Driving Meaningful Change on Instagram

Later

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about.

Why Your Business Needs to Be a FLOP

Convince & Convert

I had the pleasure of interviewing David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The book is all about taking a tactical approach to marketing and offers actionable ideas that you can implement today. Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition” The book has been out almost a year.