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Attenzi – A Social Business Story

Waxing UnLyrical

I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one. The foreword is penned by Adam Pisoni, Microsoft Yammer co-founder and CTO, and the eBook is available in all popular formats for free at www.attenzi.com.

Yammer 209
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The Real Roadblock to Social Business Success

Webbiquity SMM

Marketing Strategy Social Media Marketing Chatter Cheryl Burgess Mark Burgess social business The Social Employee Yammer' But whatever you do, start. With regard to social business, the only rational fear top executives should have is fear of being left behind.

Yammer 198
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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today. He wants to know if the attrition rates are going down or that new employees are getting acclimated more quickly. For you, building communities might be the goal.

Yammer 132
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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Some systems you can use: Have a look at these case studies. If Twitter is working with Foursquare, why can’t Yammer and other social enterprise communication tools play with badges and points? Slashdot – huge community, user moderation using karma points. Atlassian Confluence wiki karma. Elgg (education) karma.

Badge 108
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Grading Social Media

Social Media Strategery

I think I’ve been quite lucky in that my coursework in Science, Tech & Society @Stanford has pretty deeply integrated social media, from the study of blogging as a socio-technical phenomenon, to collaborative authoring through class wikis, to case-studies on social media businesses to actually coding/designing social media applications.

Gov 2.0 91
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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

That’s why it’s imperative that you keep ALL employees informed about the crisis.Whether it’s email, text message, internal blog, Yammer (or similar) you must keep your employees at least as knowledgeable as the public. Call centers and waiting on hold is for suckers , and every employee is a potential spokesperson.