Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

NOVEMBER 17, 2023

Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Keep reading to get inspired by a few notable real-life social listening examples. This swift response allowed Starbucks to get out in front of the problem and minimize reputational damage.

Examples 59

Examples Brands Sentiment Reputation 59

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Why listening to brands helps you improve your social media strategy from Unmetric on Vimeo. Now, how cool is that?

Social Media 91

Social Media Tools Price Hashtag 91

Ari Herzog

JULY 13, 2010

…and then, I wondered if social networking sites existed for dogs and their owners. DogTree and MyDogSpace are two such sites — 4,194 members currently belong to DogTree alone, an Australian networking site to bring dogs (via their owners) together for social activities. There, I said it. Now hurry home.&#

Social Media 167

Social Media Case Study Wireless Hotels 167

Harp Interactive

OCTOBER 9, 2009

Help companies participate in existing social networks, and build relationships on their turf. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Collect case studies of social media success. Interview current social media practitioners.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Case studies. Use social as a teaching tool.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JULY 25, 2023

When it comes to social networking, you can avoid conflicts of interest by taking steps to determine the actual identity of the people you’re interacting with online. LinkedIn, a place built for professional networking, is the number one platform for lawyers. This ensures undivided loyalty and prevents potential harm to clients.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Twist Image

FEBRUARY 21, 2014

Online social networking took hold and these stories were further exasperated. Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? online social networking. social media. social media case study. It''s not easy.

Case Study 75

Case Study Airlines Issues Publishing 75

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. The campaign shows Facebook’s willingness to work directly with big advertisers, in some cases “using those brands as labs to test new ad products.”

Mobile 149

Mobile Team Retail Journal 149

Laurel Papworth

OCTOBER 20, 2010

How can you provide press releases that will be read and passed on through social media sites, blogged by bloggers and published by journalists. How do you measure “sentiment&# online when people are talking about your policies or district? What is the difference between a social media strategy and a social media campaign?

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

APRIL 29, 2012

8 ways to deal with negative criticism online – what happens when your brand receives negative feedback in social media? This section takes the student through 8 different options including best case and worst case scenarios with case studies. Available Dates: May – not available.

Class 85

Class Training Social Media Case Study 85

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Laurel Papworth

AUGUST 16, 2011

Understand how to measure the effectiveness of your press releases in Twitter and the blogosphere and social media marketing. Benefits from this social media workshop. Analyse online sentiment and other metrics with your team to monitor and optimize your targeted message; while still able to measure your efforts systematically.

Press Release 71

Press Release scribd Social Media Blogosphere 71

Laurel Papworth

JULY 2, 2013

Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. 22 Revenue streams in Social Media . 22 Revenue streams in Social Media .

Course 102

Course Social Media Press Release Class 102

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Razor Social

MAY 15, 2019

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. This way you can focus more campaign effort on the social networks that drive more leads.

Influencer 104

Influencer Social Media How To Campaign 104

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Share the data you find with your team and others across the organization.

Trends 103

Trends Social Media Social Graph Analysis 103

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. What if someone can’t stop singing praises about the product she just bought? How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Laurel Papworth

APRIL 9, 2010

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. Social Network by Laurel Papworth.

Case Study 104

Case Study Study Blogger Communities 104

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 113

B2B Research Sentiment Marketing 113

Webbiquity SMM

JULY 30, 2019

In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. What Twitter Has Done. Bottom Line.

Report 122

Report Twitter B2B MySpace 122

Oktopost

SEPTEMBER 11, 2023

Measuring the following metrics will help ensure you know who your audience is and how you can turn them from passive onlookers to qualified leads: Audience growth overtime : How much has your audience increased or decreased over a specific period Sentiment analysis : What your users think of your brand. Is it positive, negative, or neutral?

Social Media 138

Social Media Metrics How To ROI 138

Hootsuite

JULY 15, 2020

Google Analytics : See which social networks appear in your referral traffic report. Take some cues from the customer research your competitors have already done, using tools like: Buzzsumo : To search for top shared content across social networks, including engagement data. Check out the competition.

Template 145

Template Templates How To Tourism 145

Convince & Convert

JANUARY 21, 2014

It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Social media marketers have been arguing for a while now that social networks aren’t useful as a “broadcast” medium. Let’s take a look. Facebook API data.

Study 167

Study Social Media Forums Case Study 167

Oktopost

SEPTEMBER 11, 2023

Measuring the following metrics will help ensure you know who your audience is and how you can turn them from passive onlookers to qualified leads: Audience growth overtime : How much has your audience increased or decreased over a specific period Sentiment analysis : What your users think of your brand. Is it positive, negative, or neutral?

Social Media 62

Social Media Metrics How To ROI 62

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. You are indeed the perfect case study. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .&#

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# Also what I found elevates B2B Sm is having a Blog.What do you think?

Social Media 147

Social Media B2B Strategy Consultant 147

Janet Fouts

DECEMBER 14, 2010

This year flew by and the sheer number of new social networks and applications is simply stunning. I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year?

Social Media 146

Social Media ROI Syndication System 146

Techipedia: Tamar Weinberg

JULY 29, 2010

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. These new talents and voices of social networking would often speak for free affecting market integrity. I may badly paraphrase and source the quote. As for the free ride, I agree totally.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. link] Michael Good post, thank your for this.

Social Media 155

Social Media Radian6 Strategy SM2 155

Buffer Social

JANUARY 4, 2024

It can help you build your business and personal brand : Posting content that resonates and provides value can enhance your brand's sentiment and reputation. Your social community will expand as more users engage with and share your posts. To expand on that, here are some ideas for zero-click content on different platforms.

Content 104

Content Platform Social Media Instagram 104

Convince & Convert

APRIL 27, 2012

Tom : I think it’s a useful case study for everyone listening to this podcast, to think about how easily those things are gained. We’ve got an internal social network where the agents are sharing ideas. Some research suggested that a disproportionate share of those followers were robotic or fake.

Insurance 115

Insurance Journal Research Hashtag 115