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4 ways to advance your agency with your social media strategy

Sprout Social

Before a prospective client sends an RFP, they want to know what your agency is capable of. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

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DigitalPR Chat #1 Content and KPIs

Proactive Report

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks. My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. I may badly paraphrase and source the quote. What do I do?

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