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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. 92 unique individuals created content on Twitter. Background: .

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Here’s how to use it: 1.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. Did you know that T-Mobile is “team magenta?”

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Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. If you would like more information on these tools, be sure to follow my thread (stickied at the top) on the case studies forum.

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Direct Traffic includes anything from people using browsers that have enabled private browsing (see Firefox’s privacy settings , for example) to people who click on a link within a mobile application such as my personal favorite, HootSuite for Android. Regularly feeding great content to your Twitter followers. Not all of the t.co