Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. For ease, we decide to identify influencers who were also bus riders already. Media Coverage: . Background: .

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Case Study Study Storify Products 100

Social Media Today

DECEMBER 8, 2021

The guide shares a range of tips, insights and case study notes to help improve your influencer marketing approach.

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Influencer Case Study Publishing Marketing 202

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof.

comScore 299

comScore Marketing Case Study Review 299

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Case Study Blogger Study Campaign 256

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 93

Influencer UGC Metrics Case Study 93

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 272

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

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Social Media Sentiment Loyalty Microsoft 109

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

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Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

Case Study 77

Case Study Study Social Media Social Media Management 77

Ignite Social Media

JANUARY 7, 2020

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. Check out our top picks for social media conferences to attend in 2020! Social Media Week : New York (May 5-7), Los Angeles (June 17-18).

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Conference Social Media Case Study Hosting 147

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Social Media Examiner. Social Triggers by Derek Halpern. Pushing Social. Popup Opt-In Form Case Studies.

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Case Study WordPress Study FeedBurner 168

Ignite Social Media

APRIL 2, 2019

To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience. 88% year-over-year increase in last-touch sales attribution from social media.

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Social Media Case Study Retail Study 129

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?. No worries!

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Case Study Study Social Media Tools 69

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

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Social Media Management Social Media Tips Content 187

BeingOptimist

AUGUST 14, 2023

In the enchanting world of TikTok, where creativity dances hand in hand with popularity, the allure of being an influencer is undeniable. Among the questions that echo through the minds of budding content creators is the ever-elusive query: How much do TikTok influencers really make? A myriad of factors contribute to the pay scale.

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Influencer Collaboration Authentication Affiliate marketing 40

Convince & Convert

AUGUST 17, 2014

Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. Today, I want to focus on one specific part of that session: how to pitch influencers. I wrote a post about the webinar, and included a recording and the slides here.

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Influencer Case Study Study Blogger 159

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. You can check out our full Altar’d State Retail Case Study here. Shorty Award Audience Honor: Large Media Buying Strategy.

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Social Media Case Study Retail Study 86

Audiense

MAY 17, 2018

The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences. The factors that most influence their buying habits. The social networks, devices and other parameters of their online behaviour. “Marketing Trends” Segment: Social Media Presence.

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Case Study Activities Study Campaign 79

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

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Social Media Marketing How To Social Media Management 190

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. What were your favorite social media campaigns in 2013?

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Campaign Social Media Case Study Study 168

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. How PRs have taken over the media.

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Influencer Hubspot Case Study Press Release 253

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing.

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Influencer Bazaarvoice UGC Review 276

Forbes Social Media

SEPTEMBER 1, 2020

The 2020 State of B2B Influencer Marketing Report, the first of its kind, takes an in-depth look at brands, B2B influencers, and case studies to highlight industry best practices and offer recommendations for those working to develop their B2B influencer marketing strategies.

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B2B Influencer Report Case Study 97

Convince & Convert

SEPTEMBER 18, 2014

Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. Read the whole entry. »

Hosting 140

Hosting Communities Case Study Social Media 140

Sprout Social

MARCH 19, 2020

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Share your case studies in industry LinkedIn and Facebook Groups.

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Social Media Strategy Case Study RFP 111

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. They recently merged with Falcon.io What Stands Out?

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Review Case Study Social Media Management Airlines 91

Forbes Social Media

JULY 31, 2020

Organic growth used to be something influencers and brands could count on. But in this ecosystem, marketers are needing to find new, creative ways to increase engagement—and one of those is Instagram giveaways.

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Case Study Instagram Study Company 81

The Realtime Report

OCTOBER 18, 2012

” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select. Enlisting 100 “social-media whiz kids” to drive Ford Fiesta models for six months.

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Influencer Social Media Klout Comparison 187

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

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B2B Social Media Case Study Study 190

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Please briefly describe the structure of your team.

Education 205

Education Case Study Overview Upcoming 205

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

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Retail Social Media Brands Tips 104

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5

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Social Media Tools Price Hashtag 91

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand. Set your pricing.

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Social Media How To Marketing Price 98