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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Pinterest Tab on Facebook: Lowe’s Sees 32% Increase in Followers (Mar 19): As Pinterest began to see serious growth, Lowe’s used its existing presence on Facebook to help drive traffic and fans to the newer, smaller social networking site.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Lidl hyper-underestimates impact of social network marketing.

Hashtag 147
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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

app to become one of the world’s biggest social networks, with over one billion users. The hashtag #ASMR has an astonishing 785 billion views on TikTok, prompting Monster to regularly share videos of fridges being stocked to bursting with energy drink cans. TikTok rose from the ashes of the Musical.ly Featured image by Pexels.

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6 best social media monitoring tools 

Unmetric

Insights on your brand’s performance on social will help understand your audience better, create more robust content, and make informed business decisions. A social media monitoring tool can track: Monitor mentions of your brand. Track relevant hashtags. Get competitive intelligence. Analyze keywords. Discover trending topics .

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Brand awareness: What it is and strategies to improve it

Sprout Social

Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.

Strategy 129
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11 best social media listening tools

Unmetric

Social media listening tools can do a whole lot of things to boost your brand’s performance on social. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. G2Crowd Rating: 4.5. 76Insights.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Once you put it all together, your URL will look something like this: [link] To reduce instances of dark social, make sure all blogs, social content, videos, case studies, and anything else you’d want to track use UTM links that attribute them to the right sources.

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