Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#.

Case Study 153

Case Study Study Marketing Company 153

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Laurel Papworth

MARCH 3, 2021

In this lecture on social media we look at content strategies, some Higher Education case-studies of the right content to the right audience at the right time, setting up the different types of content calendars and social media tools for creating the content and scheduling on social media.

Social Media 52

Social Media Content Case Study Education 52

Sprout Social

APRIL 4, 2017

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great. What are Social Media Algorithms?

Social Media 110

Social Media How To Notification Case Study 110

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . To avoid such mishaps what you need is a social media listening tool.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Razor Social

OCTOBER 24, 2016

You generate sales from social media but not on social media. I met Mike Kawula at a conference a couple of years ago and I was very impressed with his vision for Social Quant. In case you don’t know the tool it’s for building your following on Twitter. So let’s step through it.

Case Study 40

Case Study Process Study Conversation 40

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. I found the tweets from each member in my tribes, went to them on Twitter, and copied the t.co It’s bloody difficult to track every bit of traffic from social media in Google Analytics!

Case Study 163

Case Study Analytics Google Study 163

Ari Herzog

MARCH 2, 2014

Social media posts expire very quickly. Impressions = the number of times a post is displayed in the news feeds of your followers and/or their friends. Metrics are worse on Twitter – with a half-life four times shorter! One takeaway is you must be memorable and analytical in every social media post.

Social Media 135

Social Media Case Study Study Metrics 135

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. Listen Now. Tweetable Moments.

Social Media 148

Social Media Content Case Study Retail 148

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If you are effective in positioning your business, then you’ll find that social media has a big pay off. I totally agree.

Social Media 156

Social Media Small Business Case Study Press Release 156

Bare Feet Studios

MARCH 16, 2011

Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz ) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. Patrick Walsh, U.S.

Case Study 80

Case Study Social Media Study Questions 80

Justin Levy

MAY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! A recurring topic seems to be whether or not social media is a fad.

Social Media 199

Social Media RSS Feed Reader Creative Commons 199

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Not long ago Twitter announced that some third party apps weren’t going to work any longer. Mixx is popular, but it’s not as popular as, say, StumbleUpon, Digg, Facebook, or Twitter.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Small Business Mavericks

APRIL 8, 2011

Ghost Twittering is a controversial subject. I can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer). Some people say it’s not right.

Twitter 150

Twitter Case Study Press Release Small Business 150

Small Business Mavericks

MAY 3, 2011

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. A good rule of thumb for posting on the social media sites is to spend 15 minutes twice a day on each one. When it comes to Twitter and Facebook, moderation is best.

Small Business 156

Small Business Twitter Case Study Press Release 156

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Social Media 161

Social Media Study Statistics Aggregator 161

Small Business Mavericks

MAY 10, 2011

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter). About.Me: A Good Starting Place On The Web? There are good reasons for that. It will become a haven for spammers.

Small Business 156

Small Business Twitter Case Study Press Release 156

Bare Feet Studios

APRIL 8, 2009

He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements his text tweets with photos from his Flickr account too.

Case Study 44

Case Study Study Social Media Twitter 44

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? But evidently, the news went viral on Twitter and it wasn’t even true. The key lies with a Twitter account by the name of @tweetmeme, which has more than 60,000 followers. Did you know Jackie Chan died? How did that happen?

Social Media 98

Social Media Case Study Press Release Small Business 98

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

API 178

API Education Social Media Research 178

Ari Herzog

JULY 15, 2010

Juli Monroe, commenting on my article the other day about dogs and social media , asked about networking with cats. It also has outposts on Facebook and Twitter. Visiting catster.com , you can select navigational categories on cat breeds, caring for your cat, feeding your cat, adopting a cat, choosing a vet, etc.

Social Media 110

Social Media GPS Press Release Case Study 110

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Lucy Hall

NOVEMBER 16, 2015

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. It’s really important that you remember this when you start using Twitter for business. DO”S. Collaboration! Be Consistent.

Twitter 97

Twitter Collaboration Case Study HootSuite 97

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? It can make or break a brand.

Company 89

Company Social Media Instagram Social Media Management 89

Justin Levy

NOVEMBER 29, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Is Social Media A Fad? Written on November 29, 2009 by Justin Levy in social media , stats , video 29 Comments - Leave a comment! How do you change the minds of those who think social media is just a fad?

Social Media 133

Social Media Delicious Case Study MySpace 133

Taylor Marek

JUNE 28, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Social Media Cheat Sheet June 28, 2010 by Taylor Marek Have you ever wanted a cheat sheet when it comes to utilizing Social Media for your business? Click here to cancel reply.

Social Media 119

Social Media Avatar Case Study WordPress 119

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. million followers on Twitter, most of which were bots and fake accounts ? I see five. they are of course correct.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Activities 141

Activities Social Media Mobile Geotagging 141

agora pulse

JULY 5, 2016

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. Then you have to scroll through those sites’ feeds every day to see what content is worth sharing on your networks. It saves me hours of week in curating content for my social feeds.

Social Media 61

Social Media Netvibes Tools Curation 61

Small Business Mavericks

MARCH 24, 2011

Social Times is predicting that social media marketing is going to get harder , not easier. In the past few years, social media have been growing. That doesn’t mean that the number of users on sites like Facebook, Twitter, and LinkedIn will start to decline. I can see their point, and I agree.

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

MARCH 8, 2011

But did you know that social media marketing can lead to the collateral effect of additional inbound links through others blogging about you? It isn’t enough just to post great content to Facebook and Twitter. Sure, you might get that coveted Like or Retweet, but don’t just make those ends of themselves.

Small Business 93

Small Business Social Media Case Study Press Release 93

Bare Feet Studios

FEBRUARY 13, 2009

So I am delighted to present a brief case study for your consideration. It is a pretty straightforward formula: Someone gets an idea, creates a tag, and starts promoting it on Twitter and blogs. Social web tools (free) are used to promote the event, collect donations, organize tasks, and make this thing happen.

Case Study 40

Case Study Study Twitter Flickr 40