Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Background: . Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

Case Study 213

Case Study Library Communities Study 213

Ignite Social Media

APRIL 20, 2018

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. One of the reasons I use Facebook is to keep up with bands that I like. A Facebook Reach Success Story. In this blog post.

Case Study 79

Case Study Study Communities Organization 79

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. The Recalcitrant Social Media Cheerleader.

Case Study 139

Case Study Study Social Media Repository 139

Devumi

NOVEMBER 29, 2017

See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Some of that popularity comes in part due to their lovable presence on social media.

Case Study 60

Case Study Study Social Media Engagement 60

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

Case Study 168

Case Study Communities Study Committee 168

Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. We used promotions on Facebook to build this list. Akamai Marketing developed a promotional Facebook campaign and contest that created curiosity and conversation among it’s target market while highlighting the variety of stores and shops in the shopping center.

Case Study 100

Case Study Retail Study Eventful 100

Ari Herzog

SEPTEMBER 26, 2012

I also elaborated the entire episode on JetBlue’s Facebook page (and you do not need a FB account to view that here ) and referred to that link in my tweets. They listened to my tweets, engaged me publicly and privately, and proved once again why they are such an excellent company with amazing customer service. Got a question?

Case Study 122

Case Study Study Twitter Travel 122

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. They often have a highly engaged fan base. Small local businesses should enable Facebook ratings and reviews immediately.

comScore 299

comScore Marketing Case Study Review 299

Ari Herzog

OCTOBER 5, 2010

With user-friendly icons on the bottom of the corporate website, their catchy-phrased blog , Facebook page , Twitter page @TheBestWestern , and YouTube channel are interactive and engaging. The Four Seasons arrives in second place for me, because of small-font Twitter and Facebook text and icons near the bottom.

Case Study 117

Case Study Hotels Study iPhone 117

The Realtime Report

MAY 8, 2014

These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar. Social Media Case Studies collage contest PicCollage Social Media Case Study social media contest Starbucks teens'

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Case Study Engagement Study Social Networking 195

Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. The moral of this story is not that Apple needs to get on the Twitter or have a Facebook presence. In fact, it don’t need to be in social media at all (most major brands don’t have to engage so much as monitor and be able to react, sorry to burst everyone’s bubble).

Case Study 187

Case Study Apple Study Brands 187

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Let’s dive in! ?. Really excited for this one.

Case Study 69

Case Study Study Social Media Tools 69

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. About the Jessica Gioglio: Follow @savvybostonian.

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? How Does the Presence of People in Brand Images Relate to Engagement?

Research 163

Research Engagement Facebook Retail 163

agora pulse

AUGUST 21, 2019

We recently had an engaging conversation about social media management with Cheryl K Ang , Iceland Music’s project manager, North America, and music supervisor. In addition, the new Facebook algorithm was making it difficult for our posts to be seen, so we needed to find an easy way to publish and republish content.

Case Study 74

Case Study Study Social Media Management Newsletter 74

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Engagement. The reality?

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Campaign Engagement Marketing Hashtag 137

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Since we had just launched our Instagram account the month prior, this was a great way for us to gain some new followers and boost engagement.

Health Care 108

Health Care Case Study Study Campaign 108

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook. The back story: It has not been a year of engagement for either platform that he’s on and thus the growth of fans and followers has not been consistent or completely measureable.

Case Study 156

Case Study Social Media Study Sentiment 156

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Keep your interactions seasonally relevant.

Research 194

Research Engagement Strategy Facebook 194

Janet Fouts

APRIL 18, 2012

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. So what do you do?

Engagement 141

Engagement Facebook Case Study Focus Group 141

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

ProBlogger

JUNE 7, 2018

Writally is a content creation tool that helps people write original content when they don’t feel confident about writing for regular people, or their content lacks engagement. In November 2016 I visited Facebook, and it wasn’t just the typical tour. It was a real behind-the-scenes tour with a Facebook engineer.

Case Study 47

Case Study Startup Study Blogger 47

Mindjumpers

APRIL 27, 2012

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery. How to Create Engagement Through Facebook Timeline.

Engagement 215

Engagement Social Media Facebook Examples 215

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO. Here’s how you can direct your efforts for maximum reach and visibility: 1.

SEO 154

SEO Social Media Strategy Hashtag 154

Convince & Convert

DECEMBER 4, 2014

Facecast, a one-minute newscast produced exclusively for Facebook. While ABC certainly is not the first news outlet to develop a newscast specifically for social media, what’s exciting about this initiative is the format, reach and what the combination reveals about success with Facebook video. Social Media Case Studies'

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News Case Study Facebook Study 155

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Engage with Community Debates: And finally, lean in to the communities debating your products. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Reddit 143

Reddit Research Loyalty Survey 143

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? How to Create Engaging Videos for Social Media. The better you can speak their language, the more apt they are to listen, engage, and respond. You can share testimonials or case studies that showcase how you were able to help people solve their problems.

Video 135

Video Social Media Engagement How To 135

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Unfortunately, they do not have a filter option to really narrow down case studies so it’s not the easiest to find case studies that may address your goals if you moved forward using this tool.

Review 91

Review Case Study Social Media Management Airlines 91

ProBlogger

NOVEMBER 28, 2017

Today on the blog we have a case study from one of our readers. I often find I keep working once the timer rings because I’m engaged in what I’m doing, and want to keep going until I finish that particular task. Increased my Facebook page fans by 1,269. Thought about the “Why?”

Case Study 47

Case Study Study Travel Project 47

Mindjumpers

MARCH 22, 2011

Recently, the Seattle based coffee chain reached the milestone of 20 million fans on the Facebook page “ Starbucks “ This means that the brand ranks as the fourth most liked one on the site. Facebook ranks first – and then YouTube and Coca-Cola. 5) Engaging and participating. 2) Listening to audience.

Facebook 258

Facebook Case Study Overview Social Media 258

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Canva has opened up simplified design for social media to everyone (no excuses not to have engaging visual content!). Our session will be a very practical one!

Education 205

Education Case Study Overview Upcoming 205

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? How Do The Brand Characters Stack Up in Facebook Engagement?

Brands 150

Brands Case Study Content Facebook 150

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. All the check-ins were then added to a leaderboard on a Facebook app.

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Campaign Airlines Facebook Case Study 248

ProBlogger

SEPTEMBER 17, 2014

Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. In the last year and a half I’ve developed a publishing rhythm on the dPS Facebook page that works really well.

Case Study 53

Case Study Study Facebook Conference 53

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In addition, over 80% of companies view engagement on the platform as their most important metric. In 2020, Zuckerberg launched Reels on both Facebook and Instagram. As a marketing tool, Instagram is highly effective for advertisers seeking user engagement.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. If customers are more active on Facebook, they’re more likely to leave a review on your Facebook Page. Create case studies.

Review 140

Review Case Study Reputation Study 140