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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. The content on Buzzfeed alone was pretty amazing. Movember Introduces The Moscars.

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Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

» Social Media Case Studies designers instagram instarunway project runway runway redemption social image of the week social media case study social media contest social media image of the week' Held over the course of. Read the whole entry. »

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Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram. » Social Media Case Studies' In order to. Read the whole entry. »

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Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Disclose How Tweets Will Be Used.

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How 5 retail brands are stealing the show online

Audiense

Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online. Digital innovators are changing the face of marketing for fashion retail brands.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This!

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.